Writing
Practical notes on Shopify fitment, custom software, and what we've shipped.
Plain answers to the eleven questions people actually ask us about AI — what it's good at, what it's bad at, whether it's coming for your job, whether it's safe to paste company information into it, and whether waiting a year helps.
Read →ACES and PIES are how the parts industry writes down what fits what. Shopify has no idea either of them exists. What's actually in the file, what gets lost getting it onto a storefront, and why most merchants asking about it don't need it yet.
Read →Most fitment app comparisons start with a feature checklist. Wrong order. Start with how long it takes to go from install to a customer actually finding their part — then what you're paying for the features you'll use, then who answers when it breaks.
Read →Real talk on what AI actually is, where it works, and why projects fail. Two scenarios we know first-hand — an advisory firm's client data, and writing software — and the four questions that predict which side yours lands on.
Read →If your YMM (Year/Make/Model) dropdown feels sluggish on a Shopify storefront, the cause is almost always one of four things. Here's how to diagnose and fix each one — with the trade-offs that actually matter.
Read →A Shopify theme app extension returned HTTP 500 on every storefront page for three days. The root cause — `shop.metafields.*` reads inside a `target: body` block — blew past an undocumented Liquid complexity ceiling. Measurements, repro script, and what Shopify's docs don't say.
Read →A practical guide to adding Year / Make / Model (YMM) fitment search to Shopify — what it is, why it matters, the three ways to do it, and what each one actually costs.
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